Do you publish articles on your blog, but they don’t bring enough traffic? Maybe you need to increase their attractiveness. Here are some practical ways to do that.
- Make your articles relevant to your products or services, in other words, topic-focused. Define the pool of specific topics in which you’re an expert and write posts on them. In such a way, you attract quality leads and build trust and authority with your audience.
- The second way is to identify your target audience and their interests. Set your sights on a specific audience (business people, teens, creative specialists, and so on) and target your blog posts at them.
- According to the appearance of your blog posts, they should have catchy titles and headings. Textual blocks should be separated by appealing relevant images and CTAs (call-to-actions.)